Behind The Times

Have you ever felt like you were behind the times?  That’s where I’m at.  I am not gainfully employed, but I manage a modern household and a volunteer military wives organization.  The hours I devote to the organization can easily surpass a regular work week, so for years my motto has been “I don’t have time for social media.” 

Fast forward a bit to reality.  You guessed it, I had it all wrong.  After experiencing an increase in participation following the use of Facebook, I see that a blog would be a great resource for our organization.  One of our main goals is to unite military wives with others within their communities.  Since military family life is unique, a blog would be useful in communicating information that applies to individual communities.  Creating a blog that is specific to our military wives organization not only seems practical, but inevitable.   

Creating a blog that will reach and sustain the intended audience may take some time, but I have learned from this experience.   My goal for our military wives organization is a blog that is relevant and genuine.  My hope is that I can accomplish the task before blogging is old news!

 

Julie Martin, Week 6.3

History in the Making

I do not consider myself an aviation enthusiast.  Despite my lack of enthusiasm, however, I have become increasingly intrigued by reports concerning the Boeing Aircraft Corporation.  This led me to the blog that has opened a door into this iconic corporation. 

The blog I’m speaking of is the Boeing blog titled “Randy’s Journal.”  As I began to read this blog, I quickly recognized a strong focus in three areas.  The most noticeable aspect is the esteem for Boeing’s accomplishments and employees.  Many posts share the corporation’s activities as they are happening and praise employee involvement at the same time.  Another noticeable aspect is the environmental focus.  The indication of environmental awareness within this blog was refreshingly natural and did not seem staged as part of a marketing technique.  The third focus I recognized throughout the blog is the reach it has among the international community.  The blog follows aircraft innovation and corporate news in nations including America, India, Ethiopia and Japan, with followers from around the globe. 

This blog is well written and easy to follow, even for those with little knowledge of the industry it supports and shows that Boeing is making history in communities throughout the world.

 

 

Julie Martin, Week 6.3

My employer with a blog. (Still laughing)

I've been at my current employer for 10 years now. I have seen many changes with an exception in the technology area. To give you an idea, we still use Okidata 320 printers, pretty sure they made the Smithsonian decades ago. And don't even get me started on the Cobalt programming, we do have potential to change this one in the next year! So technology is not a high priority. A couple of years ago we were FORCED to have a facebook page, per vendor demand. It took mountains for our home office to "get over" this one. But they seem to like it now. I don't see blogging in the near future. We could use it similar to our facebook page. We post sales, promotions and special events there. Only about 5% of our customers access our facebook page and about half of that would blog. (I work in agriculture, farmers want crops to grow and cows to produce. Most could care less about a blog. Not degrading anyone of them, but a blog about "us" not a top priority for them.)


Karen Eisman 6.3 part 2

A blog.....about a blog.

When we think of “business/professional” we stereotypically think suits, dresses, and briefcases. We also, most of us, consider the professional world of higher anarchy. So, when a corporation, or the owner of one, starts blogging it’s letting us “outsiders” inside their world. Some tend to blog just business; keeping it professional. But some give us the true inside of the “their world”. The world of a business owner, they let us know the obstacles they face or the excitement of their day.

            The blog I would like to blog about is from the Matilda Jane Clothing Company.

MJC on the outside is a basic children’s and women’s clothing company. Similar to Avon you have to order their apparel through a salesperson (whom they call a Trunkkeeper). They have premiers typically twice a year, with several small ones in between. You can visit their website (http://www.matildajaneclothing.com/) view the clothing available call your Trunkkeeper and order. (They also have a “Platinum” website that you can order directly from, but it’s a mad house and things go QUICK!)

            What’s so special about MJC? Their customer service, their owner, the special little things they do, all wrapped in a cute little bundle! Not only is your daughter going to be wearing something that makes her feel special. But knowing you bought it from such a wonderful and unique company makes it better.

            They have several “employees” that post on the company blog. Almost everyday you will see a new post, whether it’s from the owner, Denise, or one of the girls in packing. They post about upcoming charity events, premiers, and personal events. The small things this company does for its customers are incredible. It’s not just a trip to the mall for Gymboree it’s a whole other experience!

            I would like to invite you the MJC blog. (They also have a facebook page!)

http://matildajaneblog.com/


Karen Eisman, Week 6.3

Welcome from Julie & Karen

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